Top 5 Affordable Digital Marketing Tactics for Startups
After building your startup, the biggest challenge for you is to create a customer base. To do that, you have to do marketing. No matter how compelling your startup sounds or how much in-demand it is, it won’t be profitable until you make a solid presence in the market.
Don’t worry about it because we will provide you top 5 affordable marketing tactics for your startup, which will build your trust in your customer and make your startup grow rapidly.
Remember, these strategies will not cause a major dent in your wallet but require your time commitment.
So let’s get straight into it!
1. Free Marketing on Social Media
Around 73% of marketers accept that social media has proven to be very effective in the growth of their businesses. To market your startup, you have to make your business accounts on those social media sites where your targeted audiences are usually available. For instance, for youth, you should target Instagram. However, Facebook is for all types of customers.
Be active on social media by posting regularly. You should promote your blog post and share catchy and crispy short tips related to your startup. Plus, respond to your follower’s comments. Moreover, social media builds your online community which provides you backlinks and improves your SEO.
2. Market to Your Existing Customers
Marketing is not only about gaining new customers but retaining the old ones as well. Although this is inexpensive the results are phenomenal. Often these customers become the source of your brand marketing, which shows their trust in you.
Therefore, it’s significant to gratify your existing customers by offering them discounts. Taking their suggestions about enhancing your business. Similarly, thank them on your social media stories and make them feel important.
3. Hashtags
In digital marketing, you cannot ignore the importance of hashtagging. These are searchable extensions of your brand on most social platforms. Moreover, hashtags serve as banners on the internet. Create your brand hashtag and incorporate them in your posts every time.
Hashtags broaden your brand reach by making it visible to the targeted audiences. Moreover, it help in categorizing your content on social platforms, which results in more sales. Hashtags are most popular on Instagram and Twitter.
4. Blogging
More than 70% of internet users read blogs to gather information. Blogs help startups to make their online presence, increase engagement with the user, and enhance SEO. In your blog, you should include your business success stories and information that the user is searching for. Your writing should be easy to digest for everyone and engaging so that your customer reads the blog post till the end.
As a result, they will be more inclined towards your business. Moreover, blogging is the best and inexpensive way to market and grow your business. Its importance cannot be ignored in marketing.
5. Customer Reviews
Customers take reviews seriously; therefore, you cannot ignore their significance. In the year 2020, more than 85% of consumers read online reviews of local businesses.
Moreover, your recent customer reviews are most important. According to the local Consumer review survey 2020, 73% of consumers read only the reviews of the last month. Therefore, showcase your positive reviews on your business website to persuade your customers.
Customer reviews help you rank on SEO, prove your business credibility and social proof. Moreover, It’s a source of your marketing by your customer.
Final Verdict
“Marketing is no longer about the stuff that you make, but about the stories you tell”. -Seth Godin
Let’s start implementing the above strategies in marketing your startup and soon you will start making your place in the market.
These are just the beginner and inevitable tactics of marketing your startup. Let me know your concerns regarding these strategies in the comment section.
